The World of Amazon Top Reviewers #
At Slate, Garth Halberg has an interesting look into the world of Amazon reviews.
It was late at night, in a fit of furtive self-Googling, that I discovered the first Amazon customer review of my debut book of fiction. “Superb,” wrote Grady Harp of Los Angeles. “Fascinating … addictive.” Not to mention “profound.” Such extravagance should have aroused suspicion, but I was too busy basking in the glow of a five-star rave to worry about the finer points of Harp’s style. Sure, he’d spelled my name wrong, but hadn’t he also judged me “a sensitive observer of human foibles”? Only when I noticed the “Top 10 Reviewer” tag did I wonder whether Grady Harp was more than just a satisfied customer. After a brief e-mail exchange, my publicist confirmed that she’d solicited Grady Harp’s review.