Getting People to Vote #

March 10th, 2008 | In Worth Knowing 

The most effective way: shame.

[S]end out letters telling people whether they and their neighbors have voted in past elections and promising to send a followup letter after the election. The unsubtle message is: voting records are public information, and if you don’t vote this year your neighbors will know about it. So do your civic duty, dammit.

Result: turnout among those who got the letters was a whopping 8.1 percentage points higher than the control group.

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