Those MacBook Airs #
First Steven Levy created some waves by claiming to have accidentally recycled the notoriously small-and-light laptop. Then the inimitable Charlie Rose showed up bruised and bandaged on the air last night (video here), with this explanation:
Earlier today, they said, Rose tripped in a pothole while walking on 59th Street in Manhattan. He was carrying a newly purchased MacBook Air and made a quick (but ultimately flawed) decision while falling: sacrifice the face, protect the computer. “In doing so, he pretty much hit the pavement face first, unfortunately,” they said.
Luckily the MacBook Air survived the fall. “The Macbook Air is fine, he showed us the blood stains on it this morning.”
This is either the most ingenious marketing campaign of all time, or the folks at Apple are the luckiest people on earth.
(via Engadget)