Pringles Aren’t Crisps (Chips) #
July 7th, 2008 | In Worth Considering
Perhaps the most absurd part of the High Court’s ruling that Pringles are exempted from the VAT on crisps is that Proctor & Gamble happily pointed out how completely unnatural and unfoodlike their product is.
“It has a shape not found in nature, being designed and manufactured for stacking, and giving a pleasing and regular undulating appearance which permits comfortable eating.
“In this respect, it is unlike a potato crisp and, I would add, a potato stick or puff.”
He added: “A Pringle does not taste like a crisp or otherwise behave like one. Crisps give a sharply crunchy sensation under the tooth and have to be broken down into jagged pieces when chewed.
(via Slashfood)