Big Viral #
July 22nd, 2008 | In Worth Knowing
Farhed Manjoo gives some (metaphorical) ink to a fact that’s been bothering me lately:
Ha, ha, ha. These days the Web brims with opportunities for such chuckles. “Stealth viral” video ads—i.e., clips that betray few obvious signs that they’re part of a campaign—have invaded the Internet. You may think you’ve just seen a ball girl at a minor-league baseball game scale a wall to catch a foul. Wrong: She’s a stunt woman, and that’s a Gatorade ad. Did you recently send your friends that kick-ass security-cam clip of an office worker going berserk? If so, you took part in director Timur Bekmambetov’s bizarre stealth advertisement for his film Wanted. Ray-Ban, Levi’s, Nike, and other brands have also recently launched similar campaigns.