Economics, Big Macs, and Coca-Cola #
July 28th, 2008 | In Worth Knowing
I’ve documented before The Economist’s penchant for unusual economic indicators. The classic example, the Big Mac index — in which the price of the sandwich serves as a proxy for purchasing power parity (PPP), has been unveiled for 2008.
Perhaps more novelly, the magazine’s Africa correspondent, Jonathan Ledgard, offers the intriguing possibilty that sales of Coca-Cola are a signal of how peaceful and prosperous a given area of the continent is. (via Passport)