Has Internet Television Arrived? #
June 29th, 2009 | In Worth Considering
Perhaps hyperbolically, PC World points to a possible sign it has:
A tectonic shift has taken place for the digital age: ad rates for popular shows like The Simpsons and CSI are higher online than they are on prime-time TV. If a company wants to run ads alongside an episode of The Simpsons on Hulu or TV.com it will cost the advertiser about $60 per thousand viewers, according to Bloomberg. On prime-time TV that same ad will cost somewhere between $20 and $40 per thousand viewers.
(via PSFK)