Have I told you how much I love Oliver Burkeman? Because it’s a lot. In this excerpt from his latest book, he says so many sensible things that people rarely do about life, failure, contentment, and consumer goods innovations.

The water-visualisers experienced a significant reduction in their energy levels, as measured by blood pressure. Far from becoming more motivated to hydrate themselves, people responded to positive visualisation by relaxing. They seemed, subconsciously, to have confused imagining success with having already achieved it.

(via The Browser, which I also love)