Archive for the ‘david axelrod’ tag

Obama and the Media #

January 28th, 2008 | In Worth Reading 

There are two ways — actually more, but these two are the most interesting — to read Howard Kurtz’s column about Obama and the media. It’s either a fawning look at a campaign that doesn’t spin the media or an indictment of a media so enchanted that they don’t need to be spun. Either way you read it, Mr. Kurtz offers an interesting portrait.

The Clinton camp, says David Axelrod, Obama’s chief strategist, “is hyperbolic about it. What we don’t do is spend six hours a day trying to persuade you guys that red is green or up is down… . Their own spin was ‘We are the biggest, baddest street gang on the block.’

“We can’t be pacifists and cede the battlefield,” Axelrod says, but “what’s powering this campaign is a rejection of tactical politics.”

“That’s the best spin I’ve heard all day,” replies Clinton communications chief Howard Wolfson, inviting Axelrod to “send over some leather jackets.” “My sense is the Obama campaign spends eight hours a day spinning.” Clinton, for her part, abandoned her inaccessible approach after losing Iowa, scheduling far more time each day for interviews and press conferences. “She felt it was the best way to talk to the American people,” Wolfson says.