Link Banana

I enjoyed Elizabeth Kolbert’s summary of the life of the inventor of the geodesic dome. An introductory tidbit:

One day, he was walking by Lake Michigan, thinking about, in his words, “Buckminster Fuller—life or death,” when he found himself suspended several feet above the ground, surrounded by sparkling light. Time seemed to stand still, and a voice spoke to him. “You do not have the right to eliminate yourself,” it said. “You do not belong to you. You belong to Universe.” (In Fuller’s idiosyncratic English, “universe”—capitalized—is never preceded by the definite article.) It was at this point, according to Fuller, that he decided to embark on his “lifelong experiment.” The experiment’s aim was nothing less than determining “what, if anything,” an individual could do “on behalf of all humanity.” For this study, Fuller would serve both as the researcher and as the object of inquiry. (He referred to himself as Guinea Pig B, the “B” apparently being for Bucky.)

Elizabeth Kolbert offers a solid review of two recent books in the fascinating field of behavioral economics. I thought this anectdote, among others, was interesting:

This effect is called “anchoring,” and, as Ariely points out, it punches a pretty big hole in microeconomics. When you walk into Starbucks, the prices on the board are supposed to have been determined by the supply of, say, Double Chocolaty Frappuccinos, on the one hand, and the demand for them, on the other. But what if the numbers on the board are influencing your sense of what a Double Chocolaty Frappuccino is worth? In that case, price is not being determined by the interplay of supply and demand; price is, in a sense, determining itself.