Link Banana

David Brooks’s column in yesterday’s New York Times tackles the hard-to-discern problem of what really motivates voters. Though the piece raises nearly as man questions as answers, it’s well worth reading.

In reality, we voters — all of us — make emotional, intuitive decisions about who we prefer, and then come up with post-hoc rationalizations to explain the choices that were already made beneath conscious awareness. “People often act without knowing why they do what they do,” Daniel Kahneman, a Nobel Prize winner, noted in an e-mail message to me this week. “The fashion of political writing this year is to suggest that people choose their candidate by their stand on the issues, but this strikes me as highly implausible.”