Archive for the ‘mcdonald’s’ tag
Starbucks Stereotypes Confirmed #
As Matt Yglesias exlpains, Pew just found that most of those things you think about the difference between Starbucks and McDonald’s customers are true:
The more money you earn, the more likely you are to want a Starbucks. The more education you have, the more likely you are to want a Starbucks. The more liberal you are, the more likely you are to want a Starbucks. The younger you are, the more likely you are to want a Starbucks. White people like Starbucks more than black people.
The one moderately surprising fact is that in aggregate Hispanics actually prefered Starbucks more than white people.
Southern Tea #
Strange Maps points to an interesting one: you can map the northern extent of America’s South by seeing how far north in Virginia McDonald’s has sweet tea.
Economics, Big Macs, and Coca-Cola #
I’ve documented before The Economist’s penchant for unusual economic indicators. The classic example, the Big Mac index — in which the price of the sandwich serves as a proxy for purchasing power parity (PPP), has been unveiled for 2008.
Perhaps more novelly, the magazine’s Africa correspondent, Jonathan Ledgard, offers the intriguing possibilty that sales of Coca-Cola are a signal of how peaceful and prosperous a given area of the continent is. (via Passport)