Archive for the ‘public relations’ tag
At BuzzFeed, Ann Helen Petersen makes and elaborates a really interesting point: Angelina Jolie’s PR in the last 10 years has been amazingly good. Don’t believe it, consider Ann’s great hook:
What was Angelina Jolie best known for in 2004?
a.) Wearing a vial of Billy Bob Thornton’s blood around her neck.
b.) Making out with her brother on the red carpet.
c.) Being the offspring of ‘70s star Jon Voight.
I’ve said before, and genuinely meant, that I dislike attempts people make to lump together whole swaths of population on no basis other than age. That said, I can’t deny that the techinique has some utility, and that William Deresiewicz’s “Generation Sell” is one of the better ways of explaining the pecularities of present under-35s that I’ve heard.
The millennial affect is the affect of the salesman. Consider the other side of the equation, the Millennials’ characteristic social form. Here’s what I see around me, in the city and the culture: food carts, 20-somethings selling wallets made from recycled plastic bags, boutique pickle companies, techie start-ups, Kickstarter, urban-farming supply stores and bottled water that wants to save the planet.
Today’s ideal social form is not the commune or the movement or even the individual creator as such; it’s the small business. Every artistic or moral aspiration — music, food, good works, what have you — is expressed in those terms.
Call it Generation Sell.