Archive for the ‘public relations’ tag

#  Angelina Jolie’s PR Prowess →

July 2nd, 2014 at 10:03 // In Worth Considering 

At BuzzFeed, Ann Helen Petersen makes and elaborates a really interesting point: Angelina Jolie’s PR in the last 10 years has been amazingly good. Don’t believe it, consider Ann’s great hook:

What was Angelina Jolie best known for in 2004?

a.) Wearing a vial of Billy Bob Thornton’s blood around her neck.

b.) Making out with her brother on the red carpet.

c.) Being the offspring of ‘70s star Jon Voight.

#  Generation Sell →

August 29th, 2012 at 7:22 // In Worth Considering 

I’ve said before, and genuinely meant, that I  dislike attempts people make to lump together whole swaths of population on no basis other than age. That said, I can’t deny that the techinique has some utility, and that William Deresiewicz’s “Generation Sell” is one of the better ways of explaining the pecularities of present under-35s that I’ve heard.

The millennial affect is the affect of the salesman. Consider the other side of the equation, the Millennials’ characteristic social form. Here’s what I see around me, in the city and the culture: food carts, 20-somethings selling wallets made from recycled plastic bags, boutique pickle companies, techie start-ups, Kickstarter, urban-farming supply stores and bottled water that wants to save the planet.

Today’s ideal social form is not the commune or the movement or even the individual creator as such; it’s the small business. Every artistic or moral aspiration — music, food, good works, what have you — is expressed in those terms.

Call it Generation Sell.