Link Banana

The weirdest — or perhaps most sensible — rumor you’re likely to hear today is this one:

According to Zach Klein and his valley sources, the Mormon Church’s Family History Department has made a bid to acquire Facebook:

I heard from an employee close to the deal that the Mormon church’s genealogy business made an unsolicited bid to acquire Facebook.

The Mormon Church maintains the largest genealogical database in the United States and apparently has the cash reserves necessary to make an offer of the magnitude necessary to acquire Facebook.

(via Mike Rundle)

Fascinating little piece by Farhad Manjoo in tomorrow’s New York Times Magazine.

To determine the veracity of a given statement, we often look to society’s collective assessment of it. But it is difficult to measure social consensus very precisely, and our brains rely, instead, upon a sensation of familiarity with an idea. You use a rule of thumb: if something seems familiar, you must have heard it before, and if you’ve heard it before, it must be true.

The rule obviously invites many opportunities for error. The seniors in Skurnik’s study couldn’t remember the context in which they had heard the health claims (research shows that we are quick to forget “negation tags,” like whether something is said to be false or a lie), so they relied, instead, on a vague sense of familiarity, which steered them astray. Repetition, psychologists have shown, easily tricks us.