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As Matt Yglesias exlpains, Pew just found that most of those things you think about the difference between Starbucks and McDonald’s customers are true:

The more money you earn, the more likely you are to want a Starbucks. The more education you have, the more likely you are to want a Starbucks. The more liberal you are, the more likely you are to want a Starbucks. The younger you are, the more likely you are to want a Starbucks. White people like Starbucks more than black people.

The one moderately surprising fact is that in aggregate Hispanics actually prefered Starbucks more than white people.