Archive for the ‘The Atlantic’ tag
This little essay about the word’s every worker in a corporate business environment loves to hate is a bit breezy and probably simplified, but it’s a pleasant tour of some of the terms people use so much they loath:
For example, consultants are responsible for a lot of the veiled language used by today’s HR departments. “The consulting industry came up with a whole slew of euphemisms for firing people that has become universal,” said Matthew Stewart, the author of The Management Myth. “There’s a whole body of kind of Orwellian speak about developing human capital and managing people and all that.” Streamline, restructure, let go, create operational efficiencies: All of these are roundabout ways of saying that people are about to lose their jobs.
A great little essay in which the author thinks perhaps a bit too hard about shower curtains. And it’s delightful:
In our house, we seem to average about two years between shower curtain re-hangings. That’s twenty-four months from perfectly strung shower curtain to disheveled mess in need of a total do-over. What else runs in two-year cycles? Onions and carrots are biennials. The Martian year is roughly two Earth years. When we first moved in, my wife was still my girlfriend. We were engaged by the end of the first shower curtain cycle, married by the second, and entered the third cycle as we had our first kid. Will we have a second child before I change the curtains again?
An interesting little story about the inside of the design of chain restaurant menus. It’s self-evident that such things would be designed, but the process wasn’t one I’d given much thought.
Since it released the new menu, IHOP’s sales have been up 3.6 percent—a small bump, but a notable one in a market that finds most sales numbers trending downward. The increase, Franco says, has been “primarily driven by selection and upsell” within the menu itself. Customers are seeing more options. They’re ordering more side dishes and beverages. They’re taking more advantage of the food offerings, rather than going straight for the old short stack-with-a-side-of-sausage combo. Franco is convinced: “Our guests are ordering additional items,” she says, “because of the appeal of the menu.”
(via Next Draft)
An artful video tour of the facility with the most highly-accurate clock in world with Dr. Demetrios Matsakis, Chief Scientist for USNO’s Time Services.
The list isn’t mind blowing, but it is interesting, as is the article that proceeds it. I valued their starting with this point:
Some questions you ask because you want the right answer. Others are valuable because no answer is right; the payoff comes from the range of attempts.
I was rather charmed with this piece about jet bridges, a small piece of everyday technology I’d never given a second thought. (Found it via The Browser, which you shouldn’t ignore.) But I was even more charmed to realize that it was part of a project from that The Atlantic, a book publisher, and a few educational institutions.
You really don’t know yourself until you know how other people see you. Whether or not that’s true, I really enjoyed this brief description of how travel books seek to explain my country to the world.
But maybe the topic that gets the most attention in these books is food, which they praise for its quality and variety (and portion size) in a tone of near-disbelief. As in any culture, the niceties of dining — especially at someone’s home — can get complicated. Here, from Wikitravel, is some sage advice on a ritual that even I did not realize was so complicated until I read this passage:
When invited to a meal in a private home it is considered polite for a guest to ask if they can bring anything for the meal, such a dessert, a side dish, or for an outdoor barbecue, something useful like ice or plastic cups or plates. The host will usually refuse except among very close friends, but it is nonetheless considered good manners to bring along a small gift for the host. A bottle of wine, box of candies or fresh cut flowers are most common. Gifts of cash, prepared ready-to-serve foods, or very personal items (e.g. toiletries) are not appropriate.
An interesting and brief little history of product placement. It’s one of those forces that we take for granted today, but this was a new observation to me:
“The Paradox of Product Placement,” in which the titular conundrum is defined: “If you notice, it’s bad. But if you don’t notice, it’s worthless.”
I feel like I either linked or read something about this idea before, but could find no record. In any case, Paul Romer’s idea is both appealing and problematic:
By building urban oases of technocratic sanity, struggling nations could attract investment and jobs; private capital would flood in and foreign aid would not be needed. … To launch new charter cities, he says, poor countries should lease chunks of territory to enlightened foreign powers, which would take charge as though presiding over some imperial protectorate. Romer’s prescription is not merely neo-medieval, in other words. It is also neo-colonial.